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Privacy policy

Primeau Vélo privacy policy

In this policy, "we" or "us" means Primeau Velo. 

By deciding to use or visit our website, you accept the terms and conditions of the present Privacy Policy (the "Policy"). You agree, among other things, that we may collect and use your personal information in accordance with the provisions herein, being understood we comply with the legislation in effect regarding personal information.

Last updated: October 2022

Primeau Vélo commits to preserve the privacy of the personal information they gather when:

  • you visit or register with their website;

  • you participate in their contests, promotions or events;

  • you participate in one oftheir surveys or any other customer study;

  • you agree to receivetheir newsletters, promotional emails, and other communications regardingtheir products, services, promotions or events that are likely to be of interest to you;

  • you buy products or return products to one oftheir stores;

  • you submit a job application;

  • you contacttheir customer service to formulate comments, questions, or complaints;

All previous Sport Olympe customers will have their personal information transferred into the Primeau Vélo data bank. This personal information is subject to the same conditions mentioned in this policy. 


What personal information do we gather?

We limit the gathering of personal information only to that information which we need to  provide the products and services you request. Such information can be gathered including when you use our website or when you visit our stores or transact with us. The information includes your full name, mailing address, telephone number(s), email address, information drawn from registering to our website, and browsing history, from participating to our surveys, activities or events, information regarding the products or services purchased or suggested, the promotional offers, rebates and benefits you received, or information about your preferences or spending habits.

Should we wish to use your personal information for any reason other than those disclosed in this Policy, we will obtain your consent prior to doing so.



Why do we gather your information?

We gather only the personal information required for the purpose for which it was gathered, including to successfully carry out our business activities. For example, by:

  • offering the products and services you want;

  • managing your files and accounts created for our various services and website;

  • registering you with the Primeau Vélo Inspire program and ensuring the proper management of your account and program overall;

  • adequately processing your product and service orders;

  • organizing promotional events or activities to which we can invite you;

  • sending out mailings regarding our products and services or providing you with information that could be of interest to you;

  • conceiving, improving or commercializing products and services;

  • studying, analyzing and preparing marketing activities;

  • holding contests or surveys;

  • recognizing you on our website, mobile applications and digital terminals and knowing your preferences;

  • improving the content of our website, mobile applications and digital terminals;

  • answering to your questions and comments;

  • identifying attempts of fraud and errors, preventing and protecting ourselves from same;

  • ensuring the safety and protection of people and assets in our stores or other buildings under our control;

  • for any other reason required by law and to successfully conduct our business activities.



Who has access to your personal information?

In addition to the situations provided for or required by law, access to personal information is limited to Primeau Vélo employees, mandataries, and approved providers specifically authorized by Primeau Vélo who need it to perform their work or mandate. They are required to comply not only with the law but also with Primeau Vélo's requirements regarding the protection of personal information. They must process this information only for the purposes mentioned above.



How do we use cookies?

Cookies are information saved by an HTTP server on the hard drives of your computers and other electronic devices to identify them (rather than the user). They facilitate navigation, in particular by memorizing your choice of navigation language and the products you have selected during your previous visits and allow us to process your orders. In addition, cookies allow us to adapt our website, mobile applications and digital terminals so that they better suit your interests and preferences.

Most browsers automatically accept cookies. You may, however, deactivate them by modifying the confidentiality settings of your browser.

In addition, we use the services of Google Analytics to analyze our website. The information collected through these services is anonymized so that it does not identify users. This information is used primarily to evaluate your use of our website, including the number of visits, the pages viewed and the time spent on these pages, the source, and other statistics useful for continuous improvement of our website, mobile applications and digital terminals.



How is your personal information protected?

We employ relevant security measures to protect your personal information from loss, theft, unauthorized access, disclosure, reproduction, use, unauthorized modification, and when transferring your information to a third party for processing or for any other purpose.

Moreover, when you make an online purchase from one of our website or mobile applications, your credit card information is transmitted securely while transaction processing takes place with encryption mechanisms (Secure Sockets Layer protocol) used by your browser and our website. No credit card information is kept or saved in any of our data bases.

Although we take steps to prevent any unauthorized access to your personal information, we cannot guarantee the absolute protection and security of your information on the Internet. You therefore acknowledge and agree that we will not be held liable for any damages resulting from the transmission of confidential or personal information over the Internet and that such disclosure is at your own risk.



You are responsible for your accounts

You must do your part to ensure the security of your personal information. We invite you to act responsibly by:

  • creating a unique and complex password that includes letters, numbers or symbols

  • frequently changing your password(s);

  • refraining from disclosing your passwords, user or access codes to third parties;



How long do we keep your personal information?

We keep your personal information only for the time required to fulfill the purpose for which it was gathered, the whole in accordance with our rules under our records retention schedule. The personal information will then be destroyed securely and confidentially.



How can you access, modify and/or delete your personal information?

You can access, modify, update, or delete any of the personal information you enter in your accounts. You can also withdraw from our mailing lists or opt out of our electronic communications (see our undertaking to this end below).

If you have any issues with making these changes, you can reach our customer service:



Our undertaking on sending electronic mailings

We undertake to manage email addresses responsibly and use them in accordance with the law and your consent.

When you enroll on our website, subject to your consent, we may send promotional offers, rebates, or other advantages respecting products, services, contests and events by email, mail, text message or otherwise. These promotional offers may sometimes be personalized according to your interests, your purchases, the services you use, or any other information we have about you. This allows us to send promotional offers most likely to be of interest to you.

All customers previously signed up for Sport Olympe electronic communications will have their email address and consent agreement transferred to the Primeau Vélo data bank.

In each mailing sent to you, you will have the possibility of removing your name and email address from our mailing list.

In certain circumstances and within the exceptions authorized by law, we remain authorized to send you emails and other electronic communications even if you have removed your name from our commercial mailings.



Official version

The French version of this Privacy Policy is the official version and it will take precedence over this translated English version.



Update of the Privacy Policy

We reserve the right to modify this Confidentiality Policy at any time without prior notice. You may verify whether it has been updated by referring to the "Last updated" date indicated below.