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DAD15 PROMOTION

Benefit from a 15% discount on bicycle clothing, helmets, shoes and bike accessories at regular prices
*Tacx, Wahoo and Garmin brands are excluded from the promotion.

helmets on sale

Up to 40% off selected helmets

MAVIC SALE

Get 50% off on selected Mavic helmets!

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Bicycle Helmet Brands

At Primeau Vélo, we take pride in offering the largest variety of bicycle helmet brands in Canada. Our selection includes reputable brands such as Bell, Smith, POC, and many more. Our customers' safety is our top priority, which is why we also provide helmets equipped with MIPS technology for optimal protection. In this guide, we will explore the main bicycle helmet brands available at Primeau Vélo, as well as the benefits of MIPS technology. You can purchase your new bicycle helmet online or at one of our bicycle shops.

Bell Bicycle Helmets

Bell is an iconic brand in the bicycle helmet industry, known for its innovative designs and constant pursuit of safety perfection. Bell bicycle helmets offer a combination of comfort, style, and performance, designed to fit various cycling activities, including road biking, mountain biking, and urban cycling.

Smith Bicycle Helmets

The Smith brand is synonymous with excellence in optics and protection. Their bicycle helmets stand out for their sleek design and advanced impact protection technologies. Smith bicycle helmets feature advanced characteristics that provide optimal ventilation and maximum protection for demanding cyclists.

POC Bicycle Helmets

POC is a Swedish brand that has quickly become a reference in the world of high-end bicycle helmets. Their helmets are scientifically designed to offer optimal protection while remaining lightweight and comfortable. POC bicycle helmets are often praised for their distinctive style and cutting-edge safety technology.

What is MIPS Technology?

MIPS (Multi-Directional Impact Protection System) is an innovative safety technology integrated into some bicycle helmets. It aims to reduce rotational forces that can occur during an oblique impact, thus helping to mitigate the risk of brain injuries. The MIPS system is designed to allow the helmet to slightly rotate on the head in the event of an impact, dissipating some of the impact energy.

What Are the Benefits of MIPS Technology?

The MIPS technology offers significant safety benefits. By reducing rotational forces, it helps to attenuate the risk of concussions and diffuse axonal brain injuries. Helmets equipped with MIPS provide additional protection for cyclists engaging in high-risk activities such as mountain biking or road cycling.

Factors to Consider When Choosing a Bicycle Helmet

When choosing a bicycle helmet, consider elements such as the helmet's size and weight for a comfortable fit, ventilation features for better cooling, integrated safety technologies, as well as style and colors that match your personal preferences.