Primeau Vélo will now be able to serve its Québec City customers directly in store, thanks to its merger with cycling retailer Sport Olympe. 

From left to right:  Jean-François Houde, former owner of Sport Olympe, Éric Primeau, president of Primeau Vélo, Maxime Lachance, manager of the Lévis Sport Olympe location and Vincent Boilard, also former owner of Sport Olympe.

Primeau Vélo will start serving its Québec City customers directly in store starting october 4th, after having acquired the Sport Olympe franchise.

The three Sport Olympe retail locations in Beauport, L’Ancienne-Lorette and Lévis will integrate into the Primeau Vélo family. This fusion will deliver a wider selection of products and facilitate online transactions to Sport Olympe customers, all while preserving the superior customer service they are used to. The Sport Olympe direction and personnel will remain in place in the Québec stores and the existing affiliations to cycling clubs will be taken on by Primeau Vélo. 


Éric Primeau, president of Primeau Vélo

About Primeau Vélo

Primeau Vélo is a family business founded in 1928 by Lucien Primeau. For multiple decades, his sons André and Pierre continued the family tradition by opening stores in Laval and Brossard. In the early 2000s, Éric Primeau, son of André, acquired the company now called Primeau Vélo, pushing the cycling tradition into a third family generation. 

From the start, Primeau Vélo has been dedicated to providing a superior customer experience, both online and in store. Since 2016, Primeau Vélo has offered an impressive variety of products online, over an extremely efficient web platform which brought the franchise to the front of the Canadian cycling industry, Since 2019, Primeau Vélo has won the Top Trek Retailer Award in Canada. 



From left to right: Vincent Boilard, former owner of Sport Olympe, Jean-François Houde, also former owner of Sport Olympe et Maxime Lachance, manager of the Lévis location.

About Sport Olympe

Sport Olympe is a sports retailer founded in 1980 by Carmel and Jean Paradis, who tried 27 different sports before settling with cycling in 1988. Being the ultimate reference in cycling for the Québec City region, Sport Olympe has three different locations to loyally serve their customers with passion and dedication. In 2018, Sport Olympe received the Trek Top Canadian Retailer Award, a first for a Québec retailer. 



Why is the Primeau Vélo x Sport Olympe merger ideal?

Primeau Vélo and Sport Olympe are similar in multiple ways and have a lot to bring to each other. Indeed, important values such as the dedication to superior customer service and the quality of the products are at the forefront of both franchises, and we believe that teamwork on the front will allow Primeau Vélo to better serve both its Montréal and Québec customers. 

Web Platform

The Québec City region will now benefit from superior and efficient web service, thanks to the recently updated Primeau Vélo web platform. This will make for a wider selection of products and will facilitate in-store returns/exchanges, as well as in-store pick ups. 


We are more than happy to finally welcome our Québec City customers directly in our Primeau Vélo stores. Come and discover your new favorite cycling retail location in one of our three stores in the Québec City region.