Opening of a new Primeau Velo store in Trois-Rivières

Primeau Vélo arrives in Trois-Rivières: a new destination for cyclists in Mauricie

Great news for cycling enthusiasts in Mauricie: Primeau Vélo is opening a new store in Trois-Rivières. Already recognized as one of the largest specialty bike retailers in Canada, Primeau Vélo continues its expansion across Quebec to bring its expertise closer to local cycling communities.

Located at 2420 Rue des Vitrines, this new store gives regional cyclists access to a wide selection of bikes, accessories, and gear, along with expert advice and professional mechanical service.

Whether you’re an experienced rider, a mountain bike enthusiast, or simply looking for a bike to enjoy the region’s many cycling paths, this new bike shop in Trois-Rivières is set to become a must-visit destination.

A new cycling destination for Trois-Rivières and Mauricie

Mauricie is an ideal region for cycling. With scenic roads, urban bike paths, and quick access to exceptional natural areas, cyclists enjoy a diverse playground.

With the opening of this new bike shop in Trois-Rivières, Primeau Vélo supports the growth of the local cycling community and offers riders access to a wide selection of equipment and expert advice.

The store is located at 2420 Rue des Vitrines, near the Colisée Vidéotron, in an area that is easily accessible for cyclists across Mauricie.

Inside the 10,000 sq. ft. retail space, visitors will find around 300 bikes on display, making it easy to compare models and find the perfect fit for their needs.

The Primeau Vélo story: a passion across generations
The history of Primeau Vélo spans more than a century. What began as a family business has grown into one of Canada’s largest specialty bike retailers.

This growth is driven by a simple mission: make cycling accessible to everyone and offer the best possible products and services.

Over the years, Primeau Vélo has opened several stores across Quebec, each designed to provide a complete experience for cyclists. The Trois-Rivières location is part of this vision to bring the company’s expertise closer to regional cycling communities.

The Primeau Vélo story: a passion across generations

The history of Primeau Vélo dates back more than a century. What began as a family business has grown into one of the largest specialty bike retailers in Canada.

This growth is driven by a simple mission: to make cycling accessible to everyone and provide cyclists with the best possible products and services.

Over the years, Primeau Vélo has opened several stores across Quebec, each designed to offer a complete experience for cyclists. The opening of the Trois-Rivières location reflects this commitment to bringing the company’s expertise closer to regional cycling communities.

Why open a bike shop in Trois-Rivières

Trois-Rivières holds a strategic position between Montreal and Quebec City and is home to a dynamic cycling community.

The region offers:

direct access to the Route verte
numerous urban bike paths
rural roads ideal for road cycling
several nearby mountain bike trail networks

Cyclists in the area also enjoy popular riding destinations such as:

Énergie CMB in Shawinigan, a well-known mountain biking center
the trails at Parc de l’Île Saint-Quentin
cycling routes along the St. Lawrence River
the scenic roads of the Saint-Maurice Valley

With the rise of e-bikes, gravel riding, and recreational cycling, demand for specialized products and expert advice continues to grow.

Primeau Vélo’s arrival allows Mauricie cyclists to access a complete offering without traveling to larger urban centers.

What you’ll find at your new Primeau Vélo store in Trois-Rivières

Cyclists will find a wide selection of bikes, including:

Bikes for every riding style

The store features well-known brands such as:

With nearly 300 bikes on display, riders can easily compare models and find the one that best suits their needs.

Accessories and equipment

The store also offers a wide range of gear to enhance every ride.

Cyclists will find:

cycling apparel from Castelli and Le Braquet
Giro helmets
Shimano shoes
Apidura bags and panniers
Lezyne lights
Continental tires
SRAM and Shimano components
Park Tool workshop tools

Everything needed to fully enjoy cycling, whether on the road, on trails, or for daily commuting.

A repair and maintenance workshop

The store also includes a dedicated service workshop.

Mechanics assist cyclists with:

seasonal maintenance
bike adjustments
component repairs
accessory installation
e-bike servicing

Cyclists in the region can rely on professional mechanical service right in Trois-Rivières.

A store for enthusiasts… and beginners alike

At Primeau Vélo, we believe cycling is for everyone.

Our team takes the time to understand each customer’s needs, whether they are experienced riders or purchasing their first bike.

Our goal is simple: help you get the most out of every ride.

How to get to the Primeau Vélo Trois-Rivières store

The Primeau Vélo Trois-Rivières store benefits from a strategic and easily accessible location near the Colisée Vidéotron.

Arriving via Highway 55, whether from Highway 40 or Shawinigan:

take Exit 181
take Rue des Grands-Marchés
continue to 2420 Rue des Vitrines

Arriving from the Laviolette Bridge on Highway 55:

take Exit 181 (Rue Notre-Dame Ouest)
continue on Rue Notre-Dame Ouest
turn right onto Boulevard Arthur-Rousseau, which becomes Boulevard du District
turn right onto Rue des Vitrines

The store is located near the Colisée Vidéotron, a well-known local landmark.

Whether you’re coming from Shawinigan, Bécancour, Drummondville, or Quebec City, the store is easy to access thanks to the highway network.